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About us

The production of tyres in Ethiopia goes back to 1972, when Addis Tyre S.C. (ATC) the first of its kind in the country, was established with a yearly production capacity of 60,000 tyres and 45,000 tubes and a total labor force of 260 people.

Major inputs and raw materials for tyre manufacturing are imported from Malaysia, India, China, Indonesia, Egypt and Europe. Natural Rubber is one of the major inputs.

After subsequent joint venture formation between Addis Tyre S.C. (Government Owned) and the Slovakian renowned tyre manufacturer, MATADOR –A.S. was established in June 2004 and the operation commenced in July 2004 with the hybrid trade name MATADOR-Addis Tyre S.C. However, due to shift in business focus, MATADOR-Addis Tyre S.C. transferred its share to Continental AG on October 23, 2007. Continental AG, the world known German tyre manufacturer company, has bought all Matador holding companies in Slovakia, Russia and Ethiopia.

Due to lack of concentration of continental AG, there was no significant progress on the commitment of MATADOR-Addis Tyre S.C. in terms of upgrading the existing Bias tyre technology and commencement of Truck Radial tyre production. Continental AG rather preferred to sale its share to a potential strong national investor who can discharge all joint venture obligations.

It was then, that the dedicated and committed investor for the development of Ethiopia, Sheikh Mohammed H. Al- Amoudi, decided to buy the share of Continental AG through one of his group companies, Horizon Plantation P.L.C. in January 2011. Since the ownership transfer the name of the company changed to Horizon Addis Tyre S. C. and currently the Horizon Plantation P.L.C owns 100% share of the company.

The future perspective of Horizon Addis Tyre S.C. thus includes, among others, of improving quality and performance of existing nylon products, introducing new product categories. Innovation in manufacturing practices for higher productivity and consistent quality products and developing technical know- how are in the immediate programs of the company.

A technical Assistance Agreement has been signed with continental AG that enabled Horizon Addis Tyre S.C. to acquire technology know- how and capacity building of making 15” & 16” light truck radial tyres that are already successfully commercialized. In line with the company’s product diversification projects, the company also launched the manufacturing of Bajaj tyre, Farm tyre, OTR tyre and Industry tyre and started delivering them to the local market. Moreover, the company also commenced manufacturing Flotation Tyres which are used by sugar factories. The project study for the manufacturing of truck and bus radial tyres is also finalized.

The company has created job opportunity to date, for 777 workers while the number will increase to 850 with the full implementation of the ongoing projects and will be much more when the Truck and Bus Radial tyre production project will be implemented.



Vision , Mission and Values

  • Vision


Being a leading brand in Ethiopia, HATSC secures and ensures 60% market share in the local market and 10% of its production volume to the COMESA region in year 2025.


  • Mission

HATC develops and manufactures all types of bias and radial tyres which are perfectly compatible to Ethiopia and COMESA region; by utilizing skillful and experienced professionals and by investing in the state of the art technology from world reputable companies; where Quality, safety, fair price, accessibility and money back guaranty are pillars of our management philosophy. 

  • Values

Horizon-Addis Tyre Share Company operates in accordance with the highest standards of ethics in all relations with customers, suppliers, environment and community. The company encourages innovation and diligence amongst staff and rewards accordingly and its values are:

Acronym definition of our value motto “INTEGRITY”

I: Ideal choice for Variety & Quality!

N: Need base and customer driven production and service!

T: Team work, team spirit and mutual respect!

E: Environmental friendly products with high concern in the production process!

G: Growth has no limit!

R: Reliable and Responsible partner!

I: Industrious and owner like sentiment!

T: Timely responding

Y: Your /our customer/ concern is really our concern


Quality Policy

Horizon Addis Tyre S.C. is committed to produce best quality tyres by meeting customer’s as well as applicable statutory and regulatory requirement.

The top management is committed to establish, implement and continue to maintain a quality management system that complies with the requirement of ISO 9001:2008.

 The quality policy is thus directed towards achieving the following objectives,


  • Achieving customer satisfaction on an ongoing basis
  • Alleviating problems that could hamper quality and productivity
  • Continual improvement of products and processes through the development and review of quality objectives.

We are committed to meeting the expectations of our customers, provide a safe and healthy working environment that will foster teamwork, creativity, competence and encourage an attitude of ‘Do the right thing the first time and all the time’ by everyone.

Quality Objectives

Horizon Addis Tyre S. C. sets annual company level and departmental quality objectives for effective operation and efficient resource utilization that enable it to meet even to exceed customers' expectations in all aspects.

Environmental Policy

Horizon Addis Tyre Share Company is committed to manage environmental impact as an integral part of its operations.  It  is  our  strategy  to  assure  the  environmental  integrity  of  our processes and facilities at all times. We will do so by adhering to the following principles:

 1. Compliance

We  commit  ourselves  to comply  with  all  applicable  environmental  laws  and regulations  and other requirements  to  which  the  organization subscribes  by  implementing  environmental management system in accordance with ISO14001:2004. 

2. Prevention of Pollution & Risk Reduction

We shall prevent pollution by conducting operations in an environmental friendly manner, shall minimize resource consumption & waste generations by applying the principles of reduce, reuse and recycle in all our processes. We shall also continually reduce risk to employees, community and the environment.

 3. Continual Improvement

We shall continually improve our environmental performance by establishing objectives & targets and by continuously measuring our progress.

 4. Communication

Our commitments and efforts shall be communicated to employees, customers, stake holders and the concerned public.

5. Promote Awareness

We  commit  ourselves  to train,  educate  and inform  our  employees  about  environmental  aspects related to their work and promote environmental responsibility among them.

Latest News

Recently, Horizon Addis Tyre S. C. highly diversified the type of tyres that it is manufacturing. In addition to the PC, LT and TB diagonal tyres that it was producing, it is now manufacturing PC and LT radial tyres, new HT series diagonal tyres of all categories, Forklift tyre, Farm tyre, OTR tyre, Three Wheeler (Bajaj) tyre and Flotation tyre.






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